E-commerce
Launched in 2014 as Iraq’s first e-commerce player, Elryan.com was originally established to sell our own brand products. The service was later expanded to offer all electronics, and today, acts as a one stop shop for a wide variety of products.
Since its launch, Elryan.com has grown it by more than 100% per year each year and today the platform handles almost 1% of all consumer electronics sales in Iraq.
Iraq's electronics leader
We employ three sales channels to maximize coverage:
PWA website
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+1.2M monthly visitors
Android and iOS apps
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+1M downloads
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+500,000 monthly visitors
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+200,000 active users
Own vehicle fleet
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We have our own fleet handling deliveries for Elryan.com as well as 3rd party clients
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80% of deliveries completed within 2 working days
The best operational capabilities
Elryan.com is the only e-commerce platform in Iraq with nationwide delivery by its own fleet, and the only company with the capability of providing nationwide delivery for a variety of package sizes. Orders are assigned to the closest of our 10 distribution centres.
Our metrics are exemplary
Our fleet comprises of vans and trucks which are able to deliver more than 50 orders in a single trip, with 100% coverage across Iraq.
Utilizing EPOD/ESIGN, COD collection, insurance, order ETAs, last-mile tracking, as well as other features, customers benefit from our superior operational capabilities:
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Average delivery time of 2 days
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Delivery success rate of 96.2%
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Return & exchange rate of 0.5%
Vehicles are easily recognizable with the standard Elryan.com branding, and our delivery associates wear branded uniforms.
At elryan.com, we offer a wide range of products, from televisions and computing to musical instruments, books, groceries, and baby products.
Product categories
Televisions and Accessories
Computing
Mobile & Tablets
Home Appliances
Small Appliances
Watches
Fashion
Beauty & Fragrance
Sport & Fitness
Musical Instruments
Books
Groceries
Baby Products
Key partners
At Elryan.com, we collaborate with globally renowned brands to enhance our customers’ shopping experience.
Our initiatives include:
Partnering with third-party content providers to enrich our website and app with detailed product information, images, and videos to help customers make informed decisions before placing an order.
Organizing promotional events and pre-order campaigns to support our partners in launching new products, clearing inventory, or boosting sales in specific product categories and segments.
Offering market analytics to our partners, delivering insights on market size, segmentation, customer preferences, pricing trends, conversion data, and other key metrics.
Providing last-mile delivery services for partners with e-stores. We handle the operational and logistical aspects of product delivery and payment collection.
Delivering customer support and after-sales services, ensuring a seamless experience for customers post-purchase.
We invite customers to participate in contests where they can win prizes by posting and sharing content about a Key Partner’s brand.
Sponsored content
Our team will work with Key Partners to distinguish their brand and products to produce sponsored content across media formats, from static posts and images to dynamic video.
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Product launches
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Product features
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Special Offers
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Pre-Orders
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Product unboxing
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Product guides & reviews
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New technology introduction
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Competitions
We announce new product launches across social media and via private message, while we promote special offers directly to consumers, with direct discounts, free value added services.
In addition to the product unboxing videos we create for publication on our YouTube channel, we work with influencers through a brand ambassador program to allow us to raise awareness regarding product KSPs and increase brand favourability and credibility among their networks and beyond.
Some of our Key Partners
Samsung is a leading electronics company, offering diverse products like smart phones, televisions, and home appliances. Renowned for innovation and quality, Samsung shapes modern lifestyles with its innovative technology.
Company Overview
Sony is a global electronics giant. Pioneers in devices like smart phones, televisions, and gaming consoles, Sony is known for innovation and entertainment excellence, enriching lives with cutting-edge technology.
Company Overview
TCL specializes in consumer electronics, including televisions and mobile devices. Known for its quality and affordability, TCL provides advanced solutions for home entertainment and communication.
Company Overview
Hisense is a reliable electronics brand offering high-quality home entertainment and appliances. Known for value, performance, and innovation, they cater to diverse consumer needs with affordability.
Company Overview
Brands
