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El Ryan HVAC: Leading the Future of Climate Control as the Exclusive Agent for TCL VRF in Iraq
BAGHDAD & ERBIL, IRAQ – Following a landmark year of growth, El Ryan for General Trading is proud to announce its latest strategic milestone: becoming the Exclusive Agent for TCL VRF (Variable Refrigerant Flow) Air Conditioning Products in Iraq. This partnership, solidified in early 2026, marks a new chapter in El Ryan’s 29-year history of delivering world-class technology to the Iraqi market.
A Legacy of Excellence and Innovation
Since its founding in 1997, El Ryan has evolved from a key participant in national industrial programs to Iraq’s leading powerhouse in consumer electronics and HVAC solutions. Under the leadership of CEO Nashat Saridar, the company has consistently partnered with global brand leaders to provide "the right products at the best price – anytime, anywhere."
The addition of TCL VRF to El Ryan’s elite portfolio – which already includes giants like Samsung, Sony, and Philips – reaffirms the company’s dominant position in the HVAC sector, where it has already supplied and installed over 100,000 tons of systems across the residential, healthcare, and hospitality sectors.
Strategic Launch Events: Baghdad and Erbil
To mark the official rollout of TCL’s commercial and industrial line, El Ryan hosted two high-impact events designed to bridge global engineering with local expertise:
1. Baghdad Promotion Event (Babylon Rotana)
At Baghdad’s iconic Babylon Rotana, El Ryan convened a distinguished gathering of more than 80 of Iraq’s most prominent HVAC experts, consultants, and contractors. The event showcased TCL’s one-stop smart building solutions, with a particular focus on the TMV7 AI Mini VRF. Engineered for Iraq’s extreme high-ambient conditions, the TMV7 system utilizes AI-driven load management to ensure stable performance and energy efficiency even during peak summer temperatures.
2. Erbil Technical & Launch Conference (Ramada Hotel)
In Erbil, El Ryan hosted a specialized Technical and Launch Conference at the prestigious Ramada Hotel. This event brought together industry professionals and technical teams to explore the cutting-edge capabilities of TCL’s VRF technology. The sessions focused on installation excellence, system optimization, and after-sales reliability, ensuring that El Ryan’s partners in the Kurdistan region are equipped with the highest international standards of knowledge and support.
Why TCL VRF?
TCL’s Commercial Air Conditioner (CAC) division is a global leader in smart building technology. The TMV7 AI Mini VRF stands out in the Iraqi market for several reasons:
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Extreme Heat Resilience: Specifically designed to maintain high cooling capacity in desert climates.
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AI Smart Control: Intelligent sensors that optimize airflow and power consumption.
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Scalable Solutions: Perfect for diverse applications, from luxury villas to large-scale commercial complexes.
A Comprehensive HVAC Ecosystem
As the exclusive agent, El Ryan provides more than just hardware. The company offers a full-cycle service model that includes:
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Professional Consultation: Engineering support from project design to completion.
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Unmatched Distribution: Leveraging a nationwide fleet to ensure prompt delivery and parts availability.
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Expert After-Sales Support: Utilizing decades of experience to provide the best technical service in the country through a network of over 25 authorized service centers.